Category Archives: Jason Nugent

Pulling Back the Curtain of a BookBub

Last week I discussed a few myths about BookBub Featured Deals. This week, as promised, I’m sharing raw numbers for both of my deals. I hope to help shed light on how great these promos are, even with such a high cost.

A few things to clarify first. Both books are standalones, which means no read-through in a series. They are both in Kindle Unlimited. Both were originally $2.99 and the deal ran for .99 in the US and International markets. As horror novels, both Featured Deals cost $356 to run.

Now, on to the numbers.

My first Featured Deal ran on Sunday August 5th. I was a bit apprehensive of a horror novel being featured on a Sunday, but it turned out fine. I hoped to have a ton of downloads and make my money back on the first day.

That didn’t happen.

screen shot 2019-01-14 at 8.30.43 pmHonestly, I was kinda freaked out about this development. I questioned my ability as a writer. I considered throwing in the towel. It really bothered me. Then I took a walk around Lake Murphysboro and let the stress dissipate. I’ve read all kinds of stories about authors selling tons of books and here I was with a total of 308 copies sold. I ended the month selling 443 copies. That wasn’t enough to cover the cost of the promo. However, I also had 44,751 page reads. Those helped recoup the costs of the promo and were key to a successful run.

It took nearly three weeks for me to earn back my money, but it was well worth it. I introduced a pen name to a world of readers who knew nothing of me before.

Then I had my second Featured Deal run on December 26th. I was super pumped about this and couldn’t wait to see the results.

It started out ok with 312 copies sold on the day of the deal with another 64 on the day screen shot 2019-01-14 at 8.34.38 pmafter. Sweet! I thought. They tapered off pretty quick after that.

Since the date of the promo, I’ve sold 461 copies of the book with just over 22,000 page reads in KU. It’s taken a little bit longer to recoup my costs with the lower overall page reads, but as of this post, I’m nearly there. I have no doubt if these were for a series, I’d have covered my ad spend a long time ago.

So I ask…is BookBub worth it? Yep! There is no service that performs like them. I’ve tried others and they lack the volume BookBub delivers. I’ve read about how they aren’t as good as they used to be which might be true, but of all the email blast promos out there, they are by far the most effective.

Marketing, whether you’re traditionally published or an indie author like myself, is key to long-term sustainability. BookBub can give your efforts a major boost if you’re willing to be patient and let the promo run its course. I plan on trying them again when I can.

How are your marketing efforts? What’s working and what’s not? Feel free to comment below. If you’ve had a BookBub deal, how’d it go? I’d love to hear your thoughts.

Care to follow me on BookBub? Want to try for an Amazon $100 gift card? Click the image below for a bunch of chances to win by following scifi and fantasy authors on BookBub, including myself. It’s free to enter and who knows, you might win!

 

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BookBub Myths (And What You Can Do!)

Getting a BookBub is every indie author’s dream. It’s a spectacular email blast promo service that shares your discounted or free book to eager readers waiting to buy. There are other services, but none pack the punch of BookBub.

Because they don’t share what really goes into a Featured Deal acceptance, rumors run rampant throughout the indie author community about what it takes in order to get them to select your book.

I’m not an expert, but what follows are my experiences which I hope will help other authors plan and hopefully experience the joy of “Getting a BookBub!” Let’s start with a couple myths.

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Myth #1: You need at least X amount of reviews to get a BookBub.

Ok, so reviews are important. They’re social proof that readers like your book. I work hard to earn honest reviews so hopefully other readers will see how my book might appeal to them.

One of the biggest myths I’ve heard about BookBub is that they need to see at least 50 reviews on a book to even consider it. Umm…no.

I have no idea if they really have a baseline for number of reviews. What I do know is that both of my books selected for Featured Deals had less than 10 reviews at the time of the deal. Actually, they both still have less than 10 (one of them only has 3 reviews!)

From my experience, the thought that you need at least 50 reviews for BookBub to accept your book is flawed. Yes, you want reviews but they won’t hold you back. It’s funny because services that have a much lower ROI than BookBub require a certain amount of reviews and both my books would have been denied on that point alone.

 

Myth #2: You need to be wide (Not Amazon exclusive).

It might actually help if your books are wide (meaning on more than just Amazon) but from my experience, it wasn’t necessary. Both of my books were in Kindle Unlimited and still are.

What’s this mean to you? If you’re comfortable going wide, do it. If you prefer to stay within the confines of KU, do that. No matter what, present the best book possible, which leads to my recommendations.

I think what tipped the scales in my favor were a few factors.

The first was the cover.

For my horror novels under my pen name, I chose a new cover designer that rocked it! They nailed the genre while touching on the material within the book. I think if you want to be considered for a BookBub, make sure you get a killer cover first.

My novel “The Selection” has been rejected like a dozen times from BookBub, but the first time I submitted my first horror novel, it was accepted. I want to recover all three books in my trilogy but…money.

The second thing that helped was a decent blurb. So, I suck at these and always need help. I’m never satisfied with them. However, you want to make sure you create a blurb that leaves the reader wanting more and ready to hand over their money for your book. I think mine weren’t perfect, but they were good enough.

Finally, I think genre had a role. As I mentioned, my young adult scifi novel has never been accepted, but both my horror novels were. I’m thinking maybe not too many apply for that genre? Or maybe it’s a genre that’s growing? I honestly don’t know but I think with the great covers and decent blurbs, I stood a greater chance to get accepted.

Are there other myths you’ve heard that I didn’t touch on here? Please leave a comment below and let’s get the discussion going.

How did my BookBub Featured Deals do? Come back next week for a follow up post where I peel back the curtain and let you know exactly how they did.

In the meantime, why not click below and follow me on BookBub? You’ll always be alerted when I have a new release.

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Grabbing 2019 By The…

Happy New Year!

Say good-bye to the old and let’s welcome a new start for 2019.

I don’t remember if I made any resolutions or goals for last year, but I wanted to approach this annual reset with greater determination and focus.

It actually started the day after my 44th birthday when I walked around nearby Lake Murphysboro. As I trudged up and down the hills, the phrase “Before 45” kept repeating in my mind. I decided then to create actionable goals to measure my progress and force me to work harder. My birthday is December 15th, so it’s close enough to the end of the year to make these annual goals (though I do want to achieve them before I turn 45!)

In no particular order, these are my 2019 writer goals:

Publish 8 books

vintage-1148940_640Yeah, I know that sounds ludicrous, but it’s possible and who says I don’t have a few novels in my back pocket already? Quicker releases don’t mean lesser quality. I’ve got a process that works for me and I feel I can scale it up and increase what I’m doing. I’m in mid-trilogy writing now (it may turn into more than three books) and I’ve got a new novel near ready for my pen name. I’ve been working with two other authors on different series, though it’s still in the early stages of the projects. I’m also contracted with a small press to co-write a trilogy due for later this year, so 8 isn’t that crazy of a number.

 

Grow my newsletter list to over 5,000 subscribers

It’s now less than 900 because of serious culling a few months ago, but it needs to grow. No matter what happens, this has to be a priority moving forward. I believe in the power of a vibrant, healthy email list. I’m already putting in steps to achieve this.

 

Earn over $10,000 in book sales

Honestly I’d love this number to be much higher, but using my past performance as a guide, I’ll start here. If I can be transparent with my sales numbers, my hope is that it will help others learn and grow. Look for a post in the coming weeks with a recap of what I’ve earned so far. It’ll be brutal for me but instructive for you.

 

Grow my BookBub followers to over 1,000

BookBub is an amazing service that I’ve yet to fully utilize. Eager readers use BookBub to find new books to read. Why not try and grow my presence there for the future I have planned? They get notified of my new releases and keeps my name in front of the best kind of audience: readers!

 

Launch a book with over 100 pre-orders

Pre-orders are a point of contention amongst the indie author community, but I’d like to make this happen. My highest has been just under 50, so it’s a stretch but I feel quite achievable.

 

Blog once a week

This one will be difficult to maintain, but it’s something I feel is important. It gives me a place to share my journey and is where I found my first readers. You guys are super important to me and I need to honor that. Expect new posts at least once a week, most likely on Tuesday’s.

 

Attend 8 Cons

This one was tough because I considered doing very few, but with 3-4 already scheduled, I think I can make it happen. I’m looking for a few more Horror cons this year as my pen name has been crushing it and I might as well build the readership as much as possible.


There you have my look into the future. These are my measuring sticks. I expect yours might be different and that’s great! We all have different paths up the mountain (That’s a Craig Martelle reference for those who don’t know!) and no one path is the best. All that counts is that it’s your path. We all define success in our own terms.

So what are yours? What are your goals/resolutions for 2019? Feel free to comment with a few so we can all support one another. Onward and upward!

 

 

 

 

 

 

 

 

New & New-ish Releases On the Way

I’m pretty excited to share that I’ve bundled the Forgotten Chronicles Trilogy into one volume and you can pre-order it for only $2.99.

If you’ve yet to try my young adult sci-fi action/adventure series, there’s no better time to try it out than now. For the cost of one book, you get all three novels in one bundle.

The Forgotten Chronicles: The Complete Trilogy features the books The Selection, Rise of ForgottentrilogyCoverthe Forgotten, and The War For Truth and comes out December 15th. If you like fast-paced action set on a human colonized alien world where the natural dangers are almost as bad as the human ones, check out The Forgotten Chronicles and pre-order the trilogy for only $2.99 (after the 15th it goes to $4.99). Click the image or link above and start a new adventure today!


 

Several excellent authors I know are in a massive boxed set aiming for a USA Today bestseller status. If that’s not enough to consider their books, just think of the value you get when you buy their collection of over 20 paranormal romance and urban fantasy novels for only .99! Though I’m not normally a reader of paranormal romance, I did pre-order my copy. I know several of the authors and I know they write amazing books, so I figured why not give it a shot? At .99, how could I lose? Even if one of the novels was all that I liked, it was still only .99.

image1Please consider adding your support by sharing their set or pre-ordering your copy today. It would mean a lot to me to help them out and who knows, you might find a new favorite author to read!

You can get Rite to Reign at all major ebook retailers by clicking the image above or by going here.

 

NaNoWriMo Support

NaNoWriMo is upon us! Who of you are writing a novel this month as part of the annual event? Don’t be shy. Share your intent in the comments so the rest of us can support your efforts.

I’m a long time fan of NaNo and five-time winner. I’m not participating this year as I was in mid-writing on my current project and the timing wasn’t right for me. For the rest that are, I hope you’ve been hitting your word counts so far. What’s working for you? What’s keeping you from achieving your goals?

nanoprepIf you’re part of NaNo this year, I’d love to be your cheerleader. Writing can often be a lonely exercise but it doesn’t have to be. You’ve got a ton of others ready to see you hit that 50k mark and I’m one of them.

NaNo taught me to focus. It taught me to crush through my first drafts and go back to fix it later. It doesn’t need to be perfect, just written. Get those words out, only you can tell your story.

It wasn’t until I won my first NaNo that I realized I could do this writing thing. Before then I wrote short stories, mostly flash fiction, and winning gave me the confidence to push on and keep at it. Now with five novels released since I won, I can honestly say without NaNo, I wouldn’t be a published author. It’s meant so much to me and I want others to experience this joy.

Write on my friends. Keep at it. I invite you to share your tales and your experience with the rest of us. Having a strong support system helps tremendously and I want you to succeed!

Happy writing everyone!

 

 

 

 

 

 

 

 

 

First Ever BookBub Deal (Results)

I recently ran my first ever BookBub Featured Deal, the gold standard of all book promotions, and I wanted to share the results for all my fellow writers and interested readers. If my experience can help you better organize your business or promotional goals, right on!

In case you didn’t know, I started a pen name for my horror works. Several months ago I set-up a Twitter account, Instagram, and even a Facebook Author page as well as a free Wix website for the name. I went this route out of respect for my family. Needless to say, the pen name doesn’t have much of a social media presence and nothing published under that name until now.

On July 20th, I released the first novel under that name and had a couple sales. Literally a couple. By the time my Featured Deal ran, it only had nine sales.

I tend to submit my novel The Selection to BookBub every thirty days, as is their policy, and have been rejected at least nine times. On July 25th, not even a week after I released my horror novel, I submitted The Selection and while there, I figured I’d give my new book a shot knowing I’d get rejected and would have to wait another thirty days.

Two days later, a full week after the book’s release, I got the email from BookBub accepting my submission and that it would run my .99 deal on August 5th if I wanted it. Umm…YES! I paid the bill, about $350, and geared up for the email blast.

My novel had a ton of things going against it for a successful BookBub promo. It was a new novel by a new author with very little social media presence. It was a stand alone book with no series to back it up. It was exclusive to Amazon. It only had (and as I write this still does) two reviews. I did nothing else to promote the book other than a couple low cost AMS ads and a low budget BookBub ad (which is waaaay different than their Featured Deal). I did add another book on pre-order so potential readers had more to try from me and to know I wasn’t a one trick pony.

The morning of the 5th came and the email blast went live. I was nervous and worried I wouldn’t get any downloads. I knew how many I needed to sell to cover the ad cost and waited anxiously for the numbers. I’d been watching other authors on kBoards share their BookBub success and hoped I’d follow suit.

One the first day, I sold a grand total of 286 copies, well short of my goal and a bit discouraging. It was the single biggest selling day ever for me, but I knew then I wasn’t going to cover the ad cost. That day, as the numbers rolled in, I went through a series of emotions, mostly rethinking my ability to write and if maybe I ought to toss it all and give up. So far, I’ve not made back the cost of producing a book, ads, or anything. At the end of that day, I was bummed but decided to carry on because I feel I can write compelling stories that others enjoy. My time will come.

youtuber-2838945_1280So day two came and went and I sold a total of 42 copies. So far today, day three, I’ve sold 3 copies. I’ve also started to see a rise in Kindle Unlimited page reads which will help. There have been 4 pre-orders of the other book I put up just before the promo.

So what’s my take away? After the initial shock of watching sales come in slowly and talking myself off the ledge, I’m viewing this as an extremely positive experience.

To land a BookBub Featured Deal on the first try with a new book and new pen name was amazing. What better way to introduce that name to readers than the best promo service around? I expect this will set up my name for quite a while and give it the foundation it needs for future success.

Promoting a horror novel on a Sunday might not have been the best day. Don’t get me wrong, when BookBub says we wanna share your book, you jump at the chance. I’ve tried other services and none have the return they have.

I knew going into it that a stand alone book stood less of a chance to recoup ad costs and in my case, that has proven correct. If it were the first in a series, the read through to the other books would’ve helped tremendously.

For those that wanted to know, there ya go.

Oh, on the bright side, my novel did rise to number one in two of its three categories, earning the coveted orange Best Seller stripe and in one category, I was beating out Stephen King!

Onward and upward friends!

 

Seeking a Genre

I’ve had a difficult time lately trying to figure out what kind of writer I am. Do I write horror? Am I a scifi writer? What about fantasy? Does it even freaking matter?

I’m not sure what’s prompting me to pigeon-hole myself to a particular genre or not, however maybe it’s best if I gravitate toward something. The phrase “Jack of all trades and master of none” keeps coming back to me.

Of all three genres, I think the one that I most identify with is horror. It’s what I’ve read the most, watched the most, and what interests me the most.

I don’t feel I have the credentials to call myself a scifi or even a fantasy writer, though my background in medieval history does give me a foundation for the kind of fantasy I enjoy. I’ve not read many of the scifi classics. I have tried to navigate my way through some of the mainstays of the genre to have a working knowledge of what’s been done before and the major players in the field. Still, it doesn’t feel like I’ve “paid my dues” and learned enough about previous authors to jump into their genre. Does watching a lot of scifi shows count? I don’t know. Maybe? Do I have to have those works read in order to write my own stories?

thinker-1294493_1280I imagine purists would scoff at the idea of someone with a basic knowledge of science fiction calling themselves a scifi writer. I kinda agree. Start throwing questions at me about Heinlein or Asimov, I might give you a blank stare and change the subject.

Same goes for fantasy. I know a few pillars of the genre, but I’ve not read many of them. My first real introduction to fantasy was through Robert Jordan and I know there were many before him like Tolkien, Terry Brooks, Terry Pratchett and more. I love fantasy for the idealized medieval worlds they tend to portray (and yes, I’m aware of the Euro-centric bent of most fantasy) though I’ve not read extensively in the genre. Do I have to in order to call myself a fantasy writer?

When it comes to horror, I do have a greater background through reading and movies than the other two genres I gravitate toward. King, Barker, Jackson, Oates, Ramsey Campbell, and countless other authors have all been my go-to authors when I want something to read. I love the dark themes and ability of authors to scare the crap out of me. I feel much more confident calling myself a horror writer though to date, I’ve not written much more than several flash fiction and short stories in the genre.

So why question all of this? What’s the point?

skull-3026666_1920As I continue to grow my readership and reach out to new readers, I don’t want to confuse them. I love using elements from all three genres in my writing. One day I feel more like writing fantasy, while another I want dark, scary horror. I don’t want to be forced into a genre I’m not entirely 100% all in on (or at least don’t feel like I belong because of a lack of rudimentary knowledge of the field.) Yet, readers and especially other authors want to know “what do you write?” Damn good stories? I mean, that’s how I want to answer.

Lately I’ve come to use the term “Speculative Fiction Author” to describe what I write. It’s a term not without its drawbacks and controversy, though for the most part, it encompasses all that I enjoy writing. It allows me the freedom to flow between genres without feeling stuck or unable to try something else. It’s like when King wrote the Dark Tower books. He’s known as one of the most popular horror authors ever, yet he wrote a fantasy series. Of course, it sold because his name is on the cover, but in my case, I have a long way to go to establish my name. If I call myself a “Speculative Fiction Author,” readers generally understand I genre-hop and can pick and choose what stories of mine to read.

If I take a big step back, this entire discussion about genre really is all about marketing anyway. When bookstores sell books, they need to know where to put books to make it easier for customers to find what they’re looking for. When Amazon categorizes books, they get down to fine detail about the genre. It all goes back to marketing: How do we sell this book? Who is the market for this one? Have a monster in it? Good, call it horror. Is the protagonist a seventeen year-old girl? Call it young adult. It makes it easier for readers to discern what to buy and not buy. I get it.

The more I can figure out who I am as a writer, the easier it’ll be for me to market myself. If I claim “Speculative Fiction Author” as my title, then I’m open to marketing myself in all three of the genres I enjoy depending on the books I’m writing at the time. It’s not that I’m chasing the latest trends, but writing stories I enjoy and hope others will too. I don’t even know what the latest trends are! Reverse harem? Who knows!

I hope to figure this out soon. I’d like to sell a few books and begin making a profit off my work. I haven’t yet, however I have earned a few new readers in the process.

 

Behind the Forgotten Chronicles

With the conclusion of my young adult scifi series The Forgotten Chronicles, I wanted to take a moment and share the process for how it came to be.

When I wrote the first book, The Selection, I kinda hoped to write several books but I wasn’t sure how it would be received or if anyone would care. I knew the story was interesting and action-packed, but I had no idea if it would lead to anything.

The way I write longer pieces, I have a tendency to leave the ending somewhat open for another installment if I feel it deserves it and if readers ask for more. It might not be the best way to write, but as a novice with little recognition, that’s how I thought (I’ve since changed my approach, but that’s how it was when I wrote The Selection.)

THE FORGOTTEN CHRONICLESTRILOGYAfter its release, I was surprised by the reaction for The Selection. By and large, most readers enjoyed the story and were awesome about sharing that through reviews or connecting with me on social media.

It wasn’t until about a month after its release that I decided to write a follow up novel. That was also when I decided to make it a trilogy (I mean, it worked for Star Wars!) I started writing in early May of 2017 and by November, I had a fairly clean and polished story ready for release with book 2, Rise of the Forgotten. It came out in January of 2018.

Before the release of book 2, I had already started book 3.

I kinda knew how I wanted it to end and did a bit of planning to make sure The War for Truth was a satisfying conclusion to the series.

It’s been an educational journey as I went from “Hey, read my book The Selection” to a finished trilogy.

I never wanted to write a YA series. I wanted a book for my son written by me. What I found out was the story worked for others and they were eager to find out more about the world introduced in The Selection. I can’t even explain how amazing it felt knowing someone else cared about what I created.

I hope you were one of the many readers who took a chance on me. If not, no worries. Maybe one day you’ll give it a try. Until then, feel free to ask me anything about the process or how it came together. I’d love to share more with you.

Thanks!

 

New Release: The War for Truth

PrintThis week sees the release of my latest novel The War for Truth on Thursday May 10th. With this book, I conclude my Forgotten Chronicles trilogy. If you’ve read the first book in the series, The Selection, now is a great time to pick up books 2 and 3 (especially since book 3 is on a special pre-order price of only .99!)

I’m thrilled to share this strange and dangerous world with you and hope you find enjoyment in the series. It was a series that I created with my son in mind. I wanted to write something he’d enjoy and so far, I’ve nailed my audience! Having new readers discover the books has been amazing and humbles me. To know someone who doesn’t know me personally has enjoyed a story I wrote means so much to me.

 

Book 1, The Selection, is available for $1.99 in ebook form or you can get it as part of the 22 novel collection On the Horizon for only .99. Book 2, Rise of the Forgotten, can be yours for $2.99 in ebook.

Both are also available as an audiobook narrated by Paul Jenkins (he’s currently working on book 3 for a June release!) Grab The Selection or Rise of the Forgotten from Audible, iTunes, or Amazon.

Thank you all for your continued support and encouragement!

 

Behind The Story

Not many readers know I like to hide surprises in my writing. I want to share one of those with you today.

 

My young adult scifi series “The Forgotten Chronicles” is set on an alien world similar to ours yet orbiting a red sun. I based it off of a NASA travel poster released several years ago for the planet Kepler 186f. I wanted an Earth-like world where readers were familiar enough with how it worked yet still completely alien. If you’ve read The Selection or the follow-up book Rise of the Forgotten, you know what I mean.

What hardly anyone knows is they may have read a story about this series before it was ever released. I had it hiding in plain sight.

I honestly didn’t know if The Selection would ever see publication. I enjoyed the story but still wasn’t sure if I was going to put the time and effort (and money!) into making it a novel I wanted to release. I wrote the book leaving the ending in a way that if enough readers enjoyed it, I could continue the series. As it happened, many readers loved the book and that gave me the impetus I needed to write Rise of the Forgotten. The final book in the series, The War for Truth, is due out in May (and can be pre-ordered for the ridiculously low price of .99. Go here to get it: The War for Truth)

However, one of the questions I often get asked is why are there so many boys born on the planet Anastasia? What causes this? Why does it happen?

AlmostAs an origin story mostly for myself, I wrote a short story called The Long Sleep which answers these questions. If you’ve read any of my short story collections, you may recognize it. I released it in my first ever book, (Almost) Average Anthology, back in 2016. It was the last story in the collection and gives a great explanation as to how things got to be in The Selection.

I released (Almost) Average Anthology in Jan. of 2016, well over a year before I released The Selection. The story The Long Sleep isn’t my favorite of the collection, but it most certainly belongs with my series as an origin story.

So, for fans who like to know behind the scenes info, there ya go. You can get the entire 16 story collection (Almost) Average Anthology for .99 or if you subscribe to my newsletter, you get it for FREE. Either way, I hope you enjoy the dark tales and I hope you continue to follow along with my scifi series. It’s been so much fun to write and the reader response has been amazing.


For those interested in the series, here are the links.

The Selection: ebook, paperback, audiobook.

Rise of the Forgotten: ebook, paperback.

The War for Truth: ebook (special low pre-order price)