Tag Archives: Horror

First Ever BookBub Deal (Results)

I recently ran my first ever BookBub Featured Deal, the gold standard of all book promotions, and I wanted to share the results for all my fellow writers and interested readers. If my experience can help you better organize your business or promotional goals, right on!

In case you didn’t know, I started a pen name for my horror works. Several months ago I set-up a Twitter account, Instagram, and even a Facebook Author page as well as a free Wix website for the name. I went this route out of respect for my family. Needless to say, the pen name doesn’t have much of a social media presence and nothing published under that name until now.

On July 20th, I released the first novel under that name and had a couple sales. Literally a couple. By the time my Featured Deal ran, it only had nine sales.

I tend to submit my novel The Selection to BookBub every thirty days, as is their policy, and have been rejected at least nine times. On July 25th, not even a week after I released my horror novel, I submitted The Selection and while there, I figured I’d give my new book a shot knowing I’d get rejected and would have to wait another thirty days.

Two days later, a full week after the book’s release, I got the email from BookBub accepting my submission and that it would run my .99 deal on August 5th if I wanted it. Umm…YES! I paid the bill, about $350, and geared up for the email blast.

My novel had a ton of things going against it for a successful BookBub promo. It was a new novel by a new author with very little social media presence. It was a stand alone book with no series to back it up. It was exclusive to Amazon. It only had (and as I write this still does) two reviews. I did nothing else to promote the book other than a couple low cost AMS ads and a low budget BookBub ad (which is waaaay different than their Featured Deal). I did add another book on pre-order so potential readers had more to try from me and to know I wasn’t a one trick pony.

The morning of the 5th came and the email blast went live. I was nervous and worried I wouldn’t get any downloads. I knew how many I needed to sell to cover the ad cost and waited anxiously for the numbers. I’d been watching other authors on kBoards share their BookBub success and hoped I’d follow suit.

One the first day, I sold a grand total of 286 copies, well short of my goal and a bit discouraging. It was the single biggest selling day ever for me, but I knew then I wasn’t going to cover the ad cost. That day, as the numbers rolled in, I went through a series of emotions, mostly rethinking my ability to write and if maybe I ought to toss it all and give up. So far, I’ve not made back the cost of producing a book, ads, or anything. At the end of that day, I was bummed but decided to carry on because I feel I can write compelling stories that others enjoy. My time will come.

youtuber-2838945_1280So day two came and went and I sold a total of 42 copies. So far today, day three, I’ve sold 3 copies. I’ve also started to see a rise in Kindle Unlimited page reads which will help. There have been 4 pre-orders of the other book I put up just before the promo.

So what’s my take away? After the initial shock of watching sales come in slowly and talking myself off the ledge, I’m viewing this as an extremely positive experience.

To land a BookBub Featured Deal on the first try with a new book and new pen name was amazing. What better way to introduce that name to readers than the best promo service around? I expect this will set up my name for quite a while and give it the foundation it needs for future success.

Promoting a horror novel on a Sunday might not have been the best day. Don’t get me wrong, when BookBub says we wanna share your book, you jump at the chance. I’ve tried other services and none have the return they have.

I knew going into it that a stand alone book stood less of a chance to recoup ad costs and in my case, that has proven correct. If it were the first in a series, the read through to the other books would’ve helped tremendously.

For those that wanted to know, there ya go.

Oh, on the bright side, my novel did rise to number one in two of its three categories, earning the coveted orange Best Seller stripe and in one category, I was beating out Stephen King!

Onward and upward friends!

 

Advertisements

Jason’s Authors You Should Know – Aaron Hamilton

AaronToday’s author you should know is Aaron Hamilton.

Aaron is an amazing writer who’s style and fluid writing is something I’ve enjoyed since I first read some of his work. To be honest, his writing is so engaging and well done that I can say I’m a touch jealous of his command of story and the language used to convey it. He’s that good! He writes primarily science fiction but also delves into fantasy and some horror.

We first met over Twitter maybe in 2015 or so. I’m fairly certain it was before I released Nonlocalmy first book in 2016. Since then, I’ve gotten to know him better and watch him grow as a writer. I’ve leaned on him for feedback and have been honored to offer my opinion on some of his unpublished work. He was one of my earliest supporters and advocates, something I won’t forget.

Though he has yet to release a novel (something I hope is fixed soon!) he has had a couple short stories published in the Nonlocal Science Fiction anthologies, offering his story Catalyst for issue 1 and his story The Hzeen for issue 3.

You can find more about Aaron at his blog Escalator Shoes or give him a follow on Twitter.

Jason’s Authors You Should Know – Leo McBride

LeoToday’s author you should know is Leo McBride.

Leo is a super-talented speculative fiction author. He writes science fiction, fantasy, and horror from the warm climes of the Bahamas. He’s one of the driving forces behind Inklings Press, the small press responsible for such awesome short story collections such as Tales From the Underground, Tales of Wonder, and Tales from the Tower. His stories are included in all the collections and so worth TalesToweryour time and money. He’s also released a short story collection of his own called Quartet: Four Short Stories, Four Explorations of the Fantastic.

Leo is highly supportive not only of the indie community, but great writers no matter what their publishing history is. He’s been an encouragement to me from almost the beginning, reading and reviewing my first two flash fiction collections and continued support through interviews and shares on social media. He’s a great person to have in your corner and a spectacular writer in his own right.

From his Amazon page:

Leo McBride is a writer of speculative fiction – spanning the fields of horror, science fiction and fantasy. A journalist for more than 20 years, he is based in The Bahamas where he is an editor for the country’s leading newspaper.

He has published several ebooks – although Quartet is the first of his own writing. He has also been published in anthologies published by Inklings Press.

You can find out more about Leo on his blog alteredinstinct.com.

Jason’s Authors You Should Know – John W. Smith

JohnSmithToday’s author you should know is John W. Smith.

John is an author of horror and dark fiction. He’s got a couple short story collections available (I’ve read Nightmares of a Madman and loved it!) as well as the novel Tainted Blood and a new upcoming dark novel called Death’s Retribution. He’s a talented writer of dark stories which kinda counters his friendly and helpful personality.

I first met John at the St. Louis Indie Book Fair in 2016. We were seated next to each Nightmaresother and soon discovered we wrote similar material. We ended up naming our little corner the Dark Corner and had a great time getting to know each other. He then invited me to share a table at PennedCon in St. Louis last year and we sold quite a bit of books and met a bunch of new readers. John has been so helpful to me, sharing new events and supporting my work with reviews and more.

From his Amazon page:

John Smith is a features and short story writer who has grown into longer works. His professional career began as an award winning military journalist. He is the au-thor of numerous works, including the award-winning book of short stories, Dark Dreams. Other works in-clude Nightmares of a Mad Man, A Dark and Stormy Night, an anthology, and three Kindle short stories, Spirit Dagger, Colonial Scum, and Hungry Things. John has been an avid reader of dark fiction since an early age and has used books, magazines, and movies to en-courage his imagination. Tainted Blood is his first novel.

John currently lives in Illinois with his Basset Hound, Barkley P. Howl.

Check out his other books on Amazon or get more info on his website johnwsmithauthor.com.


Come back tomorrow for another author you should know!

 

Jason’s Authors You Should Know – PC3

PC3Today’s author you should know is PC3.

Author PC3 (Patrick Harrison III) is a super talented author of horror. His work is gripping and realistic, even when dealing with the dark side of fiction.

I was made familiar with PC3’s work when we were both in the Hellbound Books Infernoanthology Shopping List Vol. 2. Once I read his story, I was hooked! I’m currently reading his novel Inferno Bound and the Hell Hounds and I cannot recommend it enough for those into horror. It’s bloody, dark, and perfect for an escape from our reality.

Since I came across his work, we’ve been in several Facebook groups together and I’m slowly learning more about this amazing writer. He’s crazy talented and definitely worth your hard earned cash. Go buy his books!

From his Amazon page:

Patrick C. Harrison III (PC3) is a writer of horror, bizarro, splatterpunk, and dark erotica. He lives with his wife and children on the outskirts of Greenville, Texas. He is a scary person.

To find all the books available from PC3, check out his Amazon page or his website.


Come back tomorrow for another author you should know!

Jason’s Authors You Should Know – Thomas S. Gunther

ThomasToday’s author you should know is Thomas S. Gunther.

Thomas is an absolutely brilliant horror writer. I’ve read several of his short stories and loved them all. He writes excellent tales of dark and dread and they are so entertaining. You really need to try his work!

I met Thomas through Twitter where he’d comment on a few posts of mine and I’d do the BigBooksame with his posts. I was able to read one of his stories and his talent blew me away! On top of that, he has been a big advocate of my work for which I’m super appreciative of. We’ve both had short stories published in Hellbound Books anthologies with Thomas’ stories finding homes in their collections The Big Book of Bootleg Horror Vol.2 and The Big Book of Bootleg Horror Vol.4.

Thomas’ bio from his Smashwords page:

Thomas S. Gunther enjoys reading and writing fiction of all kinds, though he is partial to horror. Like the original American horror writer, Edger Allen Poe, he favors the short story over longer works, though he is currently working on a novel (or two), as well. He is employed as an aquatic transfer engineer on a tree farm but also works as a writer/editor for occasional private clients. While his parents had hoped he would pursue his artistic talents, he chose to draw with words instead, having been inspired by various writers, including but not limited to, Jack London, Harlan Ellison, Stephen King, and Clive Barker. In turn, his work may be described as being a mix of brutality, dark humor, and the macabre. The stories showcased here are just a sampling of the many he has written. Three of his short stories have recently made it into print within the pages of three separate anthologies with another publisher (whose initials are HBB). While not stabbing at his novel(s), Thomas works diligently on a collection–long overdue–of short stories entitled, “Mumbling Darkly,” (sharing the same name as his WordPress page), which he hopes to publish soon, possibly 2019). He has one son from a previous relationship (very handsome and much brighter than his father), and two older kids, and several grandchildren via his second marriage. When not working or writing, Thomas S. Gunther spends his days helping his beautiful wife around their home in Kalamazoo, MI, making sure the dog doesn’t eat the youngest grandson, eat the flowers, or dig up the cats buried in the backyard.

You can find more of Thomas’ short stories on Smashwords or check out his blog for more about this super-talented writer!


Come back tomorrow for another author you should know!

Jason’s Authors You Need to Know – Pamela Morris

cemeterypamToday’s author you need to know is Pamela Morris.

If you’ve been a long time reader (and you are, aren’t you?) of my blog, Pamela’s name is no surprise. She’s an absolutely amazing author writing mostly horror and dark fiction. Her writing is infused with realism and down-right excellent talent. When I want a great DarkHollowhorror fix (or opinions on my own horror writing) I do not hesitate to pick up her books or share my work with her. She’s super-crazy-talented and someone you really want to try if you like dark, wonderfully written novels.

I’ve interviewed her on the blog and I’ve reviewed her book Dark Hollow Road.

Here’s her bio from her Amazon page:

Raised in the Finger Lakes region of Upstate New York, but forever longing for the white sands of New Mexico, Pamela has always loved mysteries and the macabre. Combining the two in her own writing, along with her love for historical research and genealogy, came naturally. Hours spent watching ‘Monster Movie Matinee’, ‘Twilight Zone’, a myriad of Hammer Films, and devouring books by Stephen King, Tanith Lee, and Anne Rice probably helped, too.

Outside of her work as a novelist, Pamela has written numerous historic articles for the Tioga County Courier, an Owego, NY newspaper. She has done genealogy research for family and friends and was a Civil War reenactor for close to ten years. In 2014 Pamela joined the ranks of writers for the online magazine, The Good Men Project. She also enjoys scrapbooking, bad B-Movies, road trips with her husband, and feeding the crows that frequent their back yard.

Seriously go check out her books. If you’re a fan of horror, you won’t be disappointed. Find out more on her website pamelamorrisbooks.com.


Come back tomorrow for another author you need to know!

 

Jason’s Authors You Need to Know – M.D. Parker

MDParkerToday’s author you need to know is M.D. Parker.

I first met M.D. Parker through mutual Facebook friends and was soon introduced to his writing. I read his collection The Ghosts Between and loved it! They are dark short stories (which I love!) and I knew I found a new author to follow. Not long after, I was invited to participate in the Trumpland charity anthology and we’ve stayed in touch ever since.

I can say that M.D. Parker is a tireless writer, always working on a new project and TheGhostslooking to release a horror novel in the future. He’s an advocate for other indie writers and his storytelling ability is top notch. If you like dark short stories, check out his collection The Ghosts Between or if you want to try some alternate future dystopian tales, check out the Trumpland anthology helmed by M.D. Parker.

From his Amazon page:

I am originally from the Oregon Coast but am currently living and writing full time on the road. My lovely wife and I (and our two furry companions) are writers, bloggers, and vagabonds. Currently, we share the crazy, and often confusing ride, that is our life on Twitter and Facebook. You can find my writing, in the form of short stories in various online magazines and my first published collection, “The Ghosts Between” was made available on Amazon. I am also a proud contributor and organizer of the multi-author charity project, “Trumpland: An Alternative History Of The Future.”

Currently finalizing a soon to be published sci-fi novella and working on my first full-length horror novel.

Check out more at his website writeontheroad.com.


Come back tomorrow for another author you need to know!

Jason’s Authors You Should Know – Brian K. Morris

BrianKMorrisToday’s author you should know is Brian K. Morris.

Brian is a man of many talents. According to his website:

BRIAN K. MORRIS has been a comic shop manager/owner, on-air talent for his local PBS station, manager of the print division of his local Big Box office supply store, a stage/film actor, paperwork pusher for a local utility, and an assistant mortician.

Since 2012, Brian has been the publisher and “chief set of hands” at Freelance Words and Rising Tide, his independent publishing businesses as well as a popular freelance writer.

In addition, Brian is the Editor-in-Chief at Silver Phoenix Entertainment of Oak Park, Illinois, the Midwest’s largest publisher of horror, public service, and Roller Derby comics.

A popular guest at conventions and book signings, Brian lives in Central Indiana with his wife, no children, no pets, and too many comic books.

Let me start by saying Brian is a great guy. He’s full of energy and is amazing to watch him work a crowd.

I first met him last year at the Eclipse Comic Con in Carbondale, IL. He moderated a Hauntingpanel of writers for the Con which I was a participant of. I hadn’t met him before the Con but he treated me like we were old friends. Since then, I’ve come to know more about him and even helped Beta read one of his books. You couldn’t ask for a better advocate on your behalf than Brian.

He writes comics and recently published a collection of horror short stories, The Haunting Scripts of Bachelors Grove. You should take a moment and visit his website and check out his books. He’s an excellent writer and well worth taking a chance on.


Come back tomorrow for another author you should know!

Jason’s Authors You Should Know – Vince Churchill

Today’s author you should know is Vince Churchill.

Vince-Churchill-photoI met Vince at Contamination back in 2016 in St. Louis, MO. We were on the same aisle together and spent a lot of time over the weekend talking and trying to make the best out of a tough selling situation. Vince even came up with a contest for the authors in our aisle by having us compete for the “Golden Screw” award which was nothing more than a rusty screw found on the show floor. Technically he won by selling the most books but I did take the screw home with me (and subsequently lost it!)

Vince writes horror, and lots of it! He hails from Springfield, IL andButcher attends a ton of conventions throughout the Midwest. I’ve read his book The Butcher Bride and loved it! He’s got an amazing grasp of the genre and held my attention throughout. If you’re a fan of horror, you have to check him out!

From his Amazon page:

Vince Churchill has six published novels: The Dead Shall Inherit The Earth, The Blackest Heart, The Butcher Bride, Pandora, Hyde, and Goodnight, My Sweet. The Dead Shall Inherit The Earth was featured in 2009’s XBOX Magazine’s ZOMBIES! Collector’s Edition as one of The 37 Greatest Zombie Triumphs.

His short fiction has appeared in anthologies such as The Undead, The Undead Volume 2: Skin and Bones, The Horror Library – Volume One, The Beast Within, and the recent Midnight Walk. He is also a list contributor in the Book of Lists: Horror. Vince’s latest novella, Condemned, anchors the Butcher Shop Quartet II horror anthology.

If you get a chance to meet him in person, do so. He’s a great guy and a lot of fun. Buy a book from him when ya do! If you can’t find him out in the wild, grab one of his books from Amazon. You can find more about Vince on his website.


Come back tomorrow for another author you should know!