Last week I discussed a few myths about BookBub Featured Deals. This week, as promised, I’m sharing raw numbers for both of my deals. I hope to help shed light on how great these promos are, even with such a high cost.
A few things to clarify first. Both books are standalones, which means no read-through in a series. They are both in Kindle Unlimited. Both were originally $2.99 and the deal ran for .99 in the US and International markets. As horror novels, both Featured Deals cost $356 to run.
Now, on to the numbers.
My first Featured Deal ran on Sunday August 5th. I was a bit apprehensive of a horror novel being featured on a Sunday, but it turned out fine. I hoped to have a ton of downloads and make my money back on the first day.
That didn’t happen.
Honestly, I was kinda freaked out about this development. I questioned my ability as a writer. I considered throwing in the towel. It really bothered me. Then I took a walk around Lake Murphysboro and let the stress dissipate. I’ve read all kinds of stories about authors selling tons of books and here I was with a total of 308 copies sold. I ended the month selling 443 copies. That wasn’t enough to cover the cost of the promo. However, I also had 44,751 page reads. Those helped recoup the costs of the promo and were key to a successful run.
It took nearly three weeks for me to earn back my money, but it was well worth it. I introduced a pen name to a world of readers who knew nothing of me before.
Then I had my second Featured Deal run on December 26th. I was super pumped about this and couldn’t wait to see the results.
It started out ok with 312 copies sold on the day of the deal with another 64 on the day after. Sweet! I thought. They tapered off pretty quick after that.
Since the date of the promo, I’ve sold 461 copies of the book with just over 22,000 page reads in KU. It’s taken a little bit longer to recoup my costs with the lower overall page reads, but as of this post, I’m nearly there. I have no doubt if these were for a series, I’d have covered my ad spend a long time ago.
So I ask…is BookBub worth it? Yep! There is no service that performs like them. I’ve tried others and they lack the volume BookBub delivers. I’ve read about how they aren’t as good as they used to be which might be true, but of all the email blast promos out there, they are by far the most effective.
Marketing, whether you’re traditionally published or an indie author like myself, is key to long-term sustainability. BookBub can give your efforts a major boost if you’re willing to be patient and let the promo run its course. I plan on trying them again when I can.
How are your marketing efforts? What’s working and what’s not? Feel free to comment below. If you’ve had a BookBub deal, how’d it go? I’d love to hear your thoughts.
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