I recently ran my first ever BookBub Featured Deal, the gold standard of all book promotions, and I wanted to share the results for all my fellow writers and interested readers. If my experience can help you better organize your business or promotional goals, right on!
In case you didn’t know, I started a pen name for my horror works. Several months ago I set-up a Twitter account, Instagram, and even a Facebook Author page as well as a free Wix website for the name. I went this route out of respect for my family. Needless to say, the pen name doesn’t have much of a social media presence and nothing published under that name until now.
On July 20th, I released the first novel under that name and had a couple sales. Literally a couple. By the time my Featured Deal ran, it only had nine sales.
I tend to submit my novel The Selection to BookBub every thirty days, as is their policy, and have been rejected at least nine times. On July 25th, not even a week after I released my horror novel, I submitted The Selection and while there, I figured I’d give my new book a shot knowing I’d get rejected and would have to wait another thirty days.
Two days later, a full week after the book’s release, I got the email from BookBub accepting my submission and that it would run my .99 deal on August 5th if I wanted it. Umm…YES! I paid the bill, about $350, and geared up for the email blast.
My novel had a ton of things going against it for a successful BookBub promo. It was a new novel by a new author with very little social media presence. It was a stand alone book with no series to back it up. It was exclusive to Amazon. It only had (and as I write this still does) two reviews. I did nothing else to promote the book other than a couple low cost AMS ads and a low budget BookBub ad (which is waaaay different than their Featured Deal). I did add another book on pre-order so potential readers had more to try from me and to know I wasn’t a one trick pony.
The morning of the 5th came and the email blast went live. I was nervous and worried I wouldn’t get any downloads. I knew how many I needed to sell to cover the ad cost and waited anxiously for the numbers. I’d been watching other authors on kBoards share their BookBub success and hoped I’d follow suit.
One the first day, I sold a grand total of 286 copies, well short of my goal and a bit discouraging. It was the single biggest selling day ever for me, but I knew then I wasn’t going to cover the ad cost. That day, as the numbers rolled in, I went through a series of emotions, mostly rethinking my ability to write and if maybe I ought to toss it all and give up. So far, I’ve not made back the cost of producing a book, ads, or anything. At the end of that day, I was bummed but decided to carry on because I feel I can write compelling stories that others enjoy. My time will come.
So day two came and went and I sold a total of 42 copies. So far today, day three, I’ve sold 3 copies. I’ve also started to see a rise in Kindle Unlimited page reads which will help. There have been 4 pre-orders of the other book I put up just before the promo.
So what’s my take away? After the initial shock of watching sales come in slowly and talking myself off the ledge, I’m viewing this as an extremely positive experience.
To land a BookBub Featured Deal on the first try with a new book and new pen name was amazing. What better way to introduce that name to readers than the best promo service around? I expect this will set up my name for quite a while and give it the foundation it needs for future success.
Promoting a horror novel on a Sunday might not have been the best day. Don’t get me wrong, when BookBub says we wanna share your book, you jump at the chance. I’ve tried other services and none have the return they have.
I knew going into it that a stand alone book stood less of a chance to recoup ad costs and in my case, that has proven correct. If it were the first in a series, the read through to the other books would’ve helped tremendously.
For those that wanted to know, there ya go.
Oh, on the bright side, my novel did rise to number one in two of its three categories, earning the coveted orange Best Seller stripe and in one category, I was beating out Stephen King!
Onward and upward friends!