Indie Author Pricing: Ebooks

When you purchase books, what are you honestly willing to pay for an ebook?

Recently I had a lively discussion with fellow authors who participate in the Heggerwood Showcase (If you don’t know what that is, check it out here). The topic was ebook pricing. From that discussion comes the topic of this post.

Let me start off by saying I am not expert. I’m not a best-seller. Heck, I’m barely a seller at all! However I do have two qualifications that inform my thoughts on this topic.

First, I work in sales. I have for the last sixteen years. I’ve seen what works and what doesn’t. I know what a customer is willing to pay, what they’re willing to hand over their hard earned cash for. I understand they need value for their money. I get it.

Secondly, I’m a reader and consumer myself. I know what I’d pay for something. I have my limits. More on this in a moment.

As an author, especially an indie author who has total control over costs and pricing, how do you determine what to charge for your books? In particular, ebooks, though paperback POD books play a role in this as well.

Let me start with ebooks.

When I released my first book (Almost) Average Anthology, I decided the initial selling price was going to be $1.99. Did I feel it was worth more? Of course! We all think our work is worth more and it should be. We spent a lot of time and effort creating these worlds for others to enjoy. However, I had several things to consider.

What were other books like mine selling for? Would anyone plunk down more than $1.99 for a collection of odd stories from an author they don’t know? Would I? Obviously my answer was no, I wouldn’t pay more than that. I also chose the $1.99 price point so I had at least a little wiggle room to go down in price when the time was right or if I was going to run a promo. I could also run a discounted pre-sale enticing would be buyers to grab it for .99 while they could before the price went up. I did the same with my second collection of dark fiction short stories Moments of Darkness.

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Though neither book tops any charts or blazed new trails, I felt justified in my pricing strategy. I wasn’t scamming the buyer. I offered the books at what I felt were reasonable prices. Prices I would pay and felt comfortable with.

I’ve done the same with my novel The Selection. I offered it at a pre-sale price of .99 before going to it’s standard, and higher, price of $2.99. Because it was a longer piece, I felt comfortable with the higher price and it’s something I would pay for an ebook, especially by an unknown author.

I can hear you asking now “What about your costs? Don’t you want those covered so you can make a profit?” Ahh…good question. And this is where I differed from some of my fellow authors.

Let’s go back to (Almost) Average. My costs on that were almost nothing. I didn’t hire an editor. I created the cover myself, and I formatted the ebook myself. The programs I used to create the book were already on my computer. I didn’t buy anything special. So for that book, my expenses were pretty low.

For Moments of Darkness, I did hire an artist for the cover, but that was my only cost. I edited and formatted that one myself as well. In terms of cost/price, I should have charged more to recoup my costs. But I didn’t.

money-40603_960_720When I decided to release The Selection, I hired an artist for the cover and I hired an editor. There was no way I’d release a longer piece like that without having it edited. You may hate the story or think it’s bogus, but you won’t be able to crush me on the editing. So with this release, I had the most cost associated with releasing a book which seems to indicate I should charge a lot more.

But that’s not my line of thought.

Sure I want to recover my expenses, however there’s a threshold consumers are not willing to part with their money. I know, I’m one of them. I’d love to make tons money on my books, I mean that’s what selling is all about, right?

The approach I’m taking is different. I don’t want immediate repayment of my costs (well, yeah I do) but what I really want is a growing base of readers looking for my work as I continue my career. I want long term growth, long term success.

If I priced my novel at $4.99 and sold enough I’d get my costs covered, but how long will that take? How many people are willing to drop that much on an unproven commodity? I wouldn’t. I can’t expect others to just because I have expenses.

Book buyers are a weird lot (I say that with the utmost respect for my readers. You guys rock!) I’m one of you. I buy books too. There’s a line I won’t cross to buy a book. I have a difficult time spending more than $3.99 for an ebook by a big name author like Stephen King or Brandon Sanderson. Why would I spend that kind of money on an author I don’t know? I’m big on supporting indie authors, we’re in this together. But when I feel gouged with a $3.99 price point for something that’s maybe 100 pages long–nope, not gonna buy it. I understand you’ve got expenses but in sales, sometimes you have to go in the negative before the positive arrives. You have to be willing to spend money to make money.

For now, my thought on pricing strategy is this: Get as many readers interested in me as a writer for the long haul. I won’t price a book higher trying to recover all my costs as fast as possible. It’s a numbers game. If I can sell ten .99 ebooks to your one $3.99 ebook, my readership will dwarf yours. That’s what I’m going for–more readers. Do I feel it’s worth more than .99? Sure do! But to the reader willing to part with their money for a little known author, I have to make it enticing enough to earn their trust and deliver on that with the writing. If I’ve done my job well, they will stick with me.

In my next installment, I’m going to cover POD paperback pricing. Come on back for that.


Let me know your thoughts. Am I off base? Is my strategy wrong? What would you do? How do you price your books? I’m open for an honest and constructive discussion so we can all learn from each other.

Last Day for the Promos

Today’s the last day to get all three of my books at a discount.

So far, the promos have been working as The Selection peaked at number 30 in it’s main category and Moments of Darkness and (Almost) Average Anthology have both cracked the top 20 in their respective main categories! Woot woot!

Please share the word today, as these deals end tonight!

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Selection


 

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I’m humbled by all the support I’ve received. So many bloggers and authors have shared my info and I want to thank each and every one of you!

To those who’ve picked up any of my books, I thank you. Having you read my stories is an amazing, terrifying, and crazy experience. I hope you enjoy your time in my worlds.

So…the deals end today! If you’ve yet to get your copies, please do so before the prices change. Feel free to share with anyone that might be interested.

The Selection

Moments of Darkness

(Almost) Average Anthology

Thanks again for everything! You guys rock!

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Let’s Have a Sale!

I want to share a few promos I’ll be running on all three of my books.

My newest book, the young adult sci-fi adventure novel The Selection will be on sale for .99 from June 9th-11th. If you’ve not yet picked up my action-filled tale, now’s the time to do so.

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If young adult sci-fi adventure is not your thing, I’m also offering both my collections of dark fiction short stories for FREE June 10th-11th. That’s right, you can get your very own copies of (Almost) Average Anthology and Moments of Darkness at the low, low cost of…nothing!

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Please take advantage of these deals while they last. Feel free to share with anyone that might be interested. And if you do pick up any of my books, I’d appreciate any and all honest reviews.

Thanks so much!

Free Weekend!

In celebration of The Selection’s release yesterday, I’m offering both my collections of dark fiction short stories for FREE on Amazon starting today through April 2nd!

Get The Selection for .99 and get two more of my books for FREE!

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The Selection

(Almost) Average Anthology

Moments of Darkness

 

Anniversary Giveaway

Can you believe it’s been one year since I released my first collection of dark fiction (Almost) Average Anthology?

January 15th is the anniversary of it’s release and to celebrate I’m holding a one day free sale on BOTH my books.

This coming January 15th 2017, be sure to grab copies of both my books for FREE! Please share with your followers, family, and friends.

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This is a limited one day free sale so don’t delay in grabbing your copies!

(Almost) Average Anthology

Moments of Darkness

Thanks!

 

The Year of Me

2016 was an interesting year. It began with the release of my first collection of dark fiction short stories (Almost) Average Anthology.

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At the Book House in St.Louis – my first book signing!

For those that have actually read my book, its been well received. The positive response has been humbling. I’ve met many new readers/fans and some that I’ve stayed pretty close with. My decision to create a paperback copy of what was at the time just “an experiment” in self-publishing made all the difference (thanks Dan!) I was able to do book signings and attend book fairs and conferences.

My first book signing at The Book House in St. Louis will always stick with me (thanks so much Ken!) Then my first book fair with the St.Louis Indie Book Fair was a great experience. I met the organizer Mark Pannebecker and fellow author John W. Smith. Mark also organized the book fair side to Con-Tamination which I attended and met authors Ray Wenck and Vince Churchill.

Meeting these authors has opened even more doors for me. In April I’ll be at Wizard World in St.Louis because of Ray and in September I’ll be at PennedCon in St.Louis because of John. These authors have been invaluable to me and I look forward to growing as a writer with them.

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Reading my story “Vacation” at the St.Louis Indie Book Fair.

In 2016 I also started the year as a writer for Sum’n Unique Magazine. The founder and head guy in charge F. Kenneth Taylor has a vision for his magazine that I completely understand and support. Through him I was able to have my first book signing, first interviews, and more. From my time with S.U.M. I also met fellow writers Lakesha Mathis and Kevin Daniel. All this amazing talent! I wish I could’ve stayed with them but I needed to focus more on my fiction writing and had to step down about mid-year. If you’ve not heard of S.U.M. or their writers, I encourage you to check them out.

In the Spring of 2016 I was also surprised to have one of my stories from (Almost) Average Anthology published on the No Extra Words Podcast. Hearing my words spoken by someone else was an amazing experience.

Of course every year has it’s downside too. For me it came around June when I thought all was going well. In a sense it was going well (and still is) but I hit a bump in my writing. Everyone has critics. Everyone has more to learn in their craft. I was so caught up in thinking I knew what I was doing that when I encountered my first real criticism, it snuffed out my flame of creativity. The critiques I heard were valid and right. They were meant to help me create true works of fiction. I’ll forever be grateful for the lesson, but at the time it made me rethink a lot of what I was doing. In the end it was by far the best thing that could’ve happened to me.

Then in October I released my second collection of dark fiction short stories Moments of Darkness. This collection can be seen as (Almost) Average Anthology vol. 2. So far it’s not taken off as well as the first one but I’m hopeful it will soon. If not, that’s ok too. As I continue to write and new readers discover my work, they’ll have a back catalogue to peruse.

I started 2016 as an unpublished writer and I leave the year as the author of two collections of short stories. I’ll take that! I took my dream and made it happen. I’ve created new connections over the year that have helped me along the way. Not a bad year if I do say so myself! Thanks for sticking with me through all of this. Here’s to an even greater 2017!

End of Year/Happy New Year Promo!

Happy end of year/New Year everyone!

To celebrate the occasion, I’m offering my latest collection of dark fiction short stories for FREE on Amazon from Dec. 31st through Jan. 2nd. Take a moment, click the link below (or the cover on the side of the page), and get your copy of “Moments of Darkness.” When you do, please share the good news with your friends, family, and followers so they can get their copy too.

If you’ve got a Kindle or the Kindle App, you can claim your free copy through Jan. 2nd. Hurry before the promo is over!

“Moments of Darkness” can be found here.

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